Marketing Tips Blog

Introducing yourself on Video

This week I have the delight of introducing my book editing and writing services and my value via a 10-minute presentation. Rather than bore these small business owners with the ins and outs of my services, I decided to approach it from the angle of “Who is Selling You?” In other words…

  • Why do businesses need an outsider to research and write to their target audience?
  • What are the top rules and power words we use in the copywriting trade?
  • What are some ...

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Importance of Online Competitor Research when Starting a Business

Importance of Online Competitor Research when Starting a Business

Are you aware that you need to do more than just one Google search on your competition? After all, you’re about to sink hundreds of hours and possibly a few thousand dollars into an online venture, store, or simply a leads source for traditional business. Surely competitor activities are top of mind? Surely online competitor research is a must?

Judging by the fact that would-be internet entrepreneurs I’ve come across don’t seem to KNOW their keyword terms and don’t realise ...

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Are you Sending Mixed Messages? Brand Building 101

Are you Sending Mixed Messages?  Brand Building 101

As a service provider, you may be blissfully unaware of the subliminal messages you’re sending through ALL of your marketing communications. This can have a detrimental affect on how others perceive your business.

Mixed messages may come from many places. People may notice incongruencies between what the message says in your marketing… and what you say in informal conversation. It’s easy to slip up and say “I haven’t posted in a while, I’m just so busy” and then in your newsletter ...

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How to come up with the Perfect Pitch

Are you spending time meeting business owners or other influential people, but feel you might not be getting your message through?

This topic came up at a recent business mastermind meeting, and it’s something I first struggled with five years ago.

Even in a non-profit group, you need to be able to explain not only WHAT you do, but the KEY BENEFITS of what you do.  Author Daniel Priestley calls this “the perfect pitch” in the book “Become a Key Person ...

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Cornerstone of your Website Content

Cornerstone of your Website Content

What is Cornerstone Content?
It’s the type of free ebook/video/blog content that you want your ideal audience to find, read, and then think you’re wonderful.
The more researched and more authentic the content, the better off you’ll be…

How do I create cornerstone content?

First start with a thought to what your market wants to know about. If you’ve already gone through this brainstorming process and have a first eBook or video, great, don’t stop there.

Cornerstone content is authoritative because it ...

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Facebook Ads versus Google CPC – the Answer may be Neither

If you think Facebook is so popular for consumer stuff, whole cottage industries have started here, so Facebook Ads must work, right?

You better check this comparison of Facebook Advertising Versus Google Display Network.

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In this infographic, you will find that Google, in their infinite wisdom, trump Facebook in click thru rates from ‘browsers’. I would never suggest that Google Network was highly targeted for most advertisers, not until they set ...

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How to Make Your WordPress Website Measure Visitors

WordPress has now become the most popular self-hosted CMS/blog, beating out Drupal, Expression Engine and Blogger. Along with bloggers, traditional small business people are getting a WordPress website customised by a developer, then scratching their head, thinking: “how do I use WordPress to make my life easier?”

As a business owner or consultant, you’re flat out already – with little time to check your Google Analytics tool. Welcome to this handy Plugin: Google Analytics Dashboard. (Select “Add new” and search “Analytics ...

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Does your Website Encourage Contacts?

It seems silly doesn’t it, that we can go to the trouble of building a business website or blog, spend time or money to get some visitors, and then neglect to make it EASY for visitors to contact you. Contact Forms to the rescue.

Mick’s video on contact forms makes it easy to understand why you need a form, and what tools you can utilise – usually for free and with limited technical knowledge.

Having a contact form rather than a “mailto” ...

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What is Outsourcing?

In my book I mention outsourcing quite a lot. Now I think that the world of outsourcing is often misunderstood. I have been learning even more about Outsourcing via Phil Farmer and a course by Pete Williams/Dave Jenyns. Before you go to do any outsourcing, its important to try to understand the two types of out-sourcing (these definitions are paraphrased from the Outsource to Profit course).

Outsourcing is a long term sourcing of ongoing tasks to external support workers, ...

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How Does Your Business Name Relate to Your Keywords?

http://youtu.be/oZpvq5IARrE

Have you given sufficient thought to how people search for your business online? Keyword selection is important in business names and in domain name URLs. This video tip relates to how a naming a business outside its category is not so easy to optimise, but there is something you can do to overcome it.

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