Marketing Tips Blog

Getting to Know Best Practice SEO

Someone I admire in the SEO (Search Engine Optimisation) industry is Dave Jenyns (Melbourne SEO). In this video and post he talks about the natural link building techniques he teaches — and uses for his online trading system business.  This is the kind of natural method (link-building, not family planning) that I suggest… it’s slow, it’s relatively easy, and if you do it yourself it’s free. If you pay for me to project manage it, then it’s very good ...

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Get Free Publicity or Buy Your Ticket to the Media?

Get Free Publicity or Buy Your Ticket to the Media?

Many people in business mistakenly believe that you can come up with something new or a new angle, and get free publicity immediately simply by scrambling out a press release somewhere on the web. While this may work occasionally for established players, the people that make it into the newspaper, radio or television do not get in that way.

Journalists and editors are busy people on a mission. They can smell a story, and they can also tell whether it’s just ...

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Creating an Opt-in Bribe

Today I’m learning the new ways to create an “opt-in bribe” (or giveaway via email), as Clay at LeadPages.net so cleverly puts it. A 5-page report takes a lot of time to view and take in, a webinar goes on awhile when you should be getting the kids to bed, and sometimes videos go on too long. It also takes ages to make the thing you’re giving away. Yet it only takes ten minutes to create a simple landing page ...

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Introducing yourself on Video

This week I have the delight of introducing my book editing and writing services and my value via a 10-minute presentation. Rather than bore these small business owners with the ins and outs of my services, I decided to approach it from the angle of “Who is Selling You?” In other words…

  • Why do businesses need an outsider to research and write to their target audience?
  • What are the top rules and power words we use in the copywriting trade?
  • What are some ...

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Importance of Online Competitor Research when Starting a Business

Importance of Online Competitor Research when Starting a Business

Are you aware that you need to do more than just one Google search on your competition? After all, you’re about to sink hundreds of hours and possibly a few thousand dollars into an online venture, store, or simply a leads source for traditional business. Surely competitor activities are top of mind? Surely online competitor research is a must?

Judging by the fact that would-be internet entrepreneurs I’ve come across don’t seem to KNOW their keyword terms and don’t realise ...

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Are you Sending Mixed Messages? Brand Building 101

Are you Sending Mixed Messages?  Brand Building 101

As a service provider, you may be blissfully unaware of the subliminal messages you’re sending through ALL of your marketing communications. This can have a detrimental affect on how others perceive your business.

Mixed messages may come from many places. People may notice incongruencies between what the message says in your marketing… and what you say in informal conversation. It’s easy to slip up and say “I haven’t posted in a while, I’m just so busy” and then in your newsletter ...

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How to come up with the Perfect Pitch

Are you spending time meeting business owners or other influential people, but feel you might not be getting your message through?

This topic came up at a recent business mastermind meeting, and it’s something I first struggled with five years ago.

Even in a non-profit group, you need to be able to explain not only WHAT you do, but the KEY BENEFITS of what you do.  Author Daniel Priestley calls this “the perfect pitch” in the book “Become a Key Person ...

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Cornerstone of your Website Content

Cornerstone of your Website Content

What is Cornerstone Content?
It’s the type of free ebook/video/blog content that you want your ideal audience to find, read, and then think you’re wonderful.
The more researched and more authentic the content, the better off you’ll be…

How do I create cornerstone content?

First start with a thought to what your market wants to know about. If you’ve already gone through this brainstorming process and have a first eBook or video, great, don’t stop there.

Cornerstone content is authoritative because it ...

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Facebook Ads versus Google CPC – the Answer may be Neither

If you think Facebook is so popular for consumer stuff, whole cottage industries have started here, so Facebook Ads must work, right?

You better check this comparison of Facebook Advertising Versus Google Display Network.

facebook-vs-google-thumbnail
In this infographic, you will find that Google, in their infinite wisdom, trump Facebook in click thru rates from ‘browsers’. I would never suggest that Google Network was highly targeted for most advertisers, not until they set ...

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How to Make Your WordPress Website Measure Visitors

WordPress has now become the most popular self-hosted CMS/blog, beating out Drupal, Expression Engine and Blogger. Along with bloggers, traditional small business people are getting a WordPress website customised by a developer, then scratching their head, thinking: “how do I use WordPress to make my life easier?”

As a business owner or consultant, you’re flat out already – with little time to check your Google Analytics tool. Welcome to this handy Plugin: Google Analytics Dashboard. (Select “Add new” and search “Analytics ...

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